New stuff
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Anna Paquin to be MTS's Celebrity Spokesperson Academy Award WINNIPEG, October 6 /CNW/ - MTS today announced that Oscar(R) winner Anna
Paquin will be its celebrity spokesperson in a series of television
commercials. The advertisements, which will begin running today, are part of
MTS's new image advertising campaign.
``Anna Paquin is a young, talented and world-renowned actor,'' said Bill
Fraser, President and CEO of MTS, at today's campaign launch. ``She embodies
many of the qualities that MTS does: a fresh outlook, strong talent, and a
bright future - with roots right here in Manitoba. We are proud to feature
her in our new advertising campaign, as we tell Manitobans about who we are
and where we are headed.''
MTS's new advertising campaign revolves around the concept ``Welcome to
the Future'', and depicts a whole new image for the province's only
full-service telecommunications company. ``We developed this campaign to show
Manitobans how MTS is ready to bring the future of telecommunications right
into their homes and businesses,'' said Fraser.
Unlike other MTS advertising campaigns, which usually focus on specific
products, savings plans and services, this one strives to re-introduce the
dynamic company to the customers it has served for more than 90 years. Said
Fraser, ``this campaign will reflect our move into a new era in
telecommunications.''
MTS is Manitoba's only full-service provider of local, long distance,
wireless, directory and multimedia telecommunications services. The company
operates a world class, fibre optics based, all digital, province-wide
network. Its shares are traded on the Winnipeg, Toronto and Montreal Stock
Exchanges. MTS is a member of Stentor - the alliance of Canada's full-service
telecommunications companies. MTS's web site is located at
http://www.mts.mb.ca.
Canada NewsWire, October 6, 1997
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